A shift in organizational culture and systems from ,"Organization centric" to,"Customer centric" has the potential of triggering innovations not only in product or service but also in the entire system for delivering value to the customer as well as innovation in all elements of the organizational system with which the customer interacts thereby triggering not only product or service innovation but also innovation in organizational operational and communication systems.
Thus customer centricity creates a whole new perspective in relation to organizational and systems design.
Thus customer centricity creates a whole new perspective in relation to organizational and systems design.
